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Hedrick Hanna posted an update 3 years, 2 months ago
If you are looking to grow your business online, an email list is an important part of that strategy. However, it is not always easy to build an email list from scratch. For many small business owners, building an email list is often a long and difficult process. The following article provides some useful tips that can help you start or expand an email list.
In short, renting an email list simply means paying someone a designated amount per month to utilize their contact list for your email blasts. Usually, this is done for one email per month. Of course, email list renting can range widely with some going as high as twenty-six emails a month. For those just starting out, or those who lack the time and patience to grow and manage an email list themselves, one of the best things you can do is rent an email list. There are many advantages to doing so.
One major advantage of renting lists is that the company you are renting from has already built massive lists of customers. These customer lists are usually used to market to other businesses, and it is likely that these companies have tens of thousands, if not millions, of subscribers. You are then assured of consistent, high quality email lists that are very responsive to your message.
Another advantage of renting email lists is that you have more leeway in creating your message and promoting your site. With offline direct marketing methods such as flyers and brochures, you are often limited to how you can promote your product. For example, you cannot put your website address in the text of your flyer. You cannot use your website’s RSS feed to syndicate your email lists. Renting allows you much more control over how you promote your business.
An additional advantage to renting your lists is that it will save you money. Direct mail costs more than other direct marketing methods, but you will still save a lot of money on advertising when you opt for email list renting instead. The reason for this is that email list renting allows you to target a much larger audience than would be possible with other methods of advertising. With offline direct marketing methods you would probably have to advertise to the entire population of a city, but with email lists you are only required to advertised to people within a specific area.
It is true that some email list brokers do ask for fees when you sign up for their services. This fee is simply to provide you with the services of an email list broker, and it is usually one-time. This fee is usually not much and is included in the monthly rate that the broker charges. This is why it is important to do a little research into the company you want to rent from before you make a decision. You don’t want to be ripped off by a company that only wants your money but doesn’t care about your business at all.
Now that you know all of the benefits of email list rentals, you may be wondering how you can determine whether or not one is right for you. First of all, you will want to look at the prices of the packages they offer. There are a variety of different packages, and some offer more conveniences than others. Next, you will want to determine whether or not you would like to have your own data cards, or if you would prefer them included with the rental. Lastly, you will want to determine whether or not you want the ability to manage and monitor your campaign yourself. Some brokers do not offer these options, and if this is a concern then you will want to make sure you do your research so that you get the package that offers everything you need.
It can be easy to see how email lists can benefit your business, but it can also be easy to think that renting is not right for you. You need to think about whether you would be better off buying, maintaining, or building your own lead lists. Whether or not you decide to go with buying lead lists, renting is an option that should definitely be considered if you are serious about expanding your business’s reach. The most ideal customer is one who are looking for something they want and can’t find, and email lists can help you reach that target audience. If you are serious about expanding your business, you owe it to yourself to make renting email lists a consideration!